Mary Kaye Thibert

Mary Kaye Thibert brings Gorman Health Group clients over 16 years of expertise in marketing, sales and client services. In her tenure at Gorman Health Group, Mary Kaye has worked with dozens of the nation’s leading health plans to optimize their effectiveness in sales and marketing and as also served on an interim basis on plan executive leadership teams.

Mary Kaye provides strategic planning and consulting services pertaining to marketing and sales plans and benefit designs to ensure compliance with CMS marketing guidelines. Over the last few years, Mary Kaye has focused on driving down acquisition costs while increasing overall sales.

Her expertise also extends to ensuring that selling agents are properly educated and trained on Medicare marketing rules. In addition to her sales and marketing expertise, Mary Kaye has assisted a number of plans to ensure compliance with CMS regulations. She has prepared health plans for CMS audits, developed corrective action responses for CMS, and conducted training for plan staff on Medicare rules and requirements.

Mary Kaye has also presented on behalf of GHG at numerous industry conferences and webinars on topics including agent compliance, marketing strategy and compliance oversight.

Some of her achievements prior to joining Gorman Health Group include the establishment and implementation of the overall brand strategy for a newly launched Medicare product, developing and creating an in-house marketing design team and implementing an automated sales lead-generating system.