Managed Markets Strategy
Whether your company is preparing for a new product launch or looking to have an existing product gain greater market penetration, Gorman Health Group can help chart a path to success.
Our Medicare managed markets experts all have previous CMS or Medicare experience and/or experience working in strategic clinical capacities at some of the nation’s leading PBMs and managed care pharmacy organizations.
Our professionals can help you:
- Understand the trends affecting managed care plans and PBMs, and the implications for your business.
- Effectively position current clinical data about your products to Pharmacy & Therapeutics (P&T) Committees to promote favorable formulary/tier status for your products.
- Provide information to help you develop focused, relevant clinical studies about your products designed to deliver the type of data Medicare P&T committees will look at closely when determining formulary placement (ie, efficacy, safety, ease of dosing, or other factors likely to lead to positive outcomes in the senior population.)
- Provide FDA labeling/indication support to help your product receive approval for indications prevalent in the senior population.
- Develop Medicare-focused reimbursement strategies for your products, especially related to Part B versus Part D coverage issues.
- Identify specific Medicare players and types of Medicare plans most likely to benefit from/be receptive to your products, based on the specific Medicare populations they serve.
- Develop, moderate, and participate in Medicare and Managed Care Advisory Board Summits
Medicare and Managed Care Advisory Board Summits
Gorman Health Group’s team of Medicare and managed care pharmacy experts can help you plan and facilitate small group proceedings featuring top executives from key payers (employers and health plans) to help you put theory into practice.
We’ll structure the summit so you will gain a unique, in-depth understanding of your customers’ perspectives to help you market and position your products effectively. We’ll translate all proceedings into a document that senior management can use to plan for success in the senior marketplace.
For more information, call us at 202-364-8283.
