SalesTraining and Certification

Abusive and misleading marketing and sales practices by brokers selling Medicare products have received widespread publicity – and are CMS’s top priority for taking tough enforcement actions against plans. CMS now requires MA plans and PDPs to assure that brokers and agents pass a written test with a minimum score of 85 percent and to report to states that they are using brokers and agents consistent with state licensing requirements.

Gorman Health Group’s Medicare Sales Training and Certification Program is a CMS-approvable, comprehensive, web-enabled program that can be used to train, test, and certify sales agents -- even those located remotely.  Unlike other programs on the market, Gorman Health Group’s program provides plan-specific training, testing, and certification.  We develop customized content providing in-depth coverage of your individual organization’s specific product options, benefits, requirements, copayments, coverage rules, service areas – and more.

General Agencies (GAs) and Field Marketing Organizations (FMOs) can also use the program to provide a more attractive sales force to their Medicare Advantage customers.  Individual agents who wish to receive training and certification in order to meet brokerage house or plan requirements to be able to participate in Medicare sales activities can also purchase the program on their own.

“Gorman Health Group’s Medicare Sales Training and Certification Program is a good fit for any Medicare plan looking to outsource its sales training certification function. The content is served up in a very user-friendly manner and the broker’s understanding of this information is clear and measurable.  It’s a great tool for creating a knowledgeable, confident, and CMS-compliant sales force which should provide credibility for any MA organization.”

--Director of Marketing