Collateral Development and Review
Ensuring that your marketing and sales collateral is effective and compliant is key to implementing a sound Medicare marketing strategy and having a successful overall campaign.
Gorman Health Group can start by helping your organization build its Plan Benefit Package that CMS requires plans to submit with their bids in June.
We can next help you develop and/or review your sales collateral and creative, to make sure your messaging will have the greatest impact on your target audiences. GHG will help you build a consistent marketing message that supports your specific market segments by product type. We’ll review your collateral for compliance with CMS requirements.
Gorman Health Group can also assist with:
- Choosing an outside creative agency
- Training and/or directing your ad agencies and creative teams
- Recommend the right media mix, given your goals, audience, and budget.
- Lowering your printing costs through our preferred vendor relationships.
- Provide other recommendations for effective marketing media that can be used as part of your campaign (including direct mail list buys and outbound telemarketing services.)
