Marketing Plan Development and Implementation
Once you know which Medicare products you plan to offer, you need to develop a marketing and implementation plan for each individual product you’ll be offering – driven by the data derived from your competitive analysis.
- Accurate market segmentation will be critical to your success, as this will drive your positioning and marketing messaging and help lower your member acquisition costs. You’ll also need to develop the right tactical plans, create an appropriate and realistic budget, provide for appropriate internal staffing, and develop strict timelines to effectively operate within compressed CMS timeframes.
Gorman Health Group’s Medicare marketing experts can assist your organization to develop and implement a clear plan and course of action to help you succeed during each step of the process, so you'll work smarter, not harder. We already have a solid track record in helping our clients develop the marketing and sales infrastructures needed for success. We’ll help you:
-
Conduct a marketing gap analysis so you’ll know what resources and/or infrastructure you will need in order to implement a successful marketing plan.
-
Recruit and/or provide interim management.
-
Build and/or train your sales team (internal or contracted).
-
Build realistic and measurable marketing and sales goals based on market and other factors, including one showing ROI by strategy and tactic (so there will be no surprises once open enrollment season is underway).
-
Establish clear and realistic timelines so you will have enough time to get your materials developed, reviewed, CMS approved, and out in the marketplace.
-
Establish a realistic marketing budget so you can allocate funds effectively and efficiently and advise on your best media mix.
To learn more, contact us today at ghg@gormanhealthgroup.com.
