Member Retention
It's cheaper to keep a customer than to get a new one!
In some markets, it can cost upwards of $2,000 to acquire a single member. In this environment, member retention has emerged as the new “sales” – critical for protecting both your initial investment and future Medicare revenue streams.
It is five to seven times less expensive to retain an existing member than to replace a member who leaves. And the more satisfied your members are, the more likely they are to be loyal, returning customers who stick with your health plan for the long haul. That translates into lower voluntary disenrollment rates – which protects your plan’s revenues.
Gorman Health Group provides expert consulting services, backed by powerful tools and analytics, to help Medicare plan sponsors protect their most valuable assets: their current members. We can help plans enhance their internal operations (in areas such as claims processing, contracting, member services, etc.) to build superior levels of service that surpass the competition’s. We can further enhance your customer and member service operations using Health Care Concierge – a proactive, relationship-driven customer service and member retention model that’s proven to reduce voluntary disenrollment rates. And we can help you mine and analyze data already available within your organization to develop or enhance your strategic marketing and member retention efforts.
