Medicare Market Analytics
Tracking Medicare formulary placement of your key products, and those of your competitors, is a daunting task.
You could spend countless hours and resources trying to comb through reams of eye-numbing CMS data and reports – or you can easily access, compare, and customize the information you need from one reliable, updated source with just a few clicks of the mouse.
Medicare Data Solution (MDS) is Gorman Health Group’s proprietary, comprehensive, searchable, customizable Medicare managed care market analytics tool and national database containing the most currently available, integrated MA-PD and PDP data, including Medicare plan formulary data, at the national, regional, state, and county* levels.
Pharmaceutical companies can use Medicare Data Solution and its user-friendly visual mapping interface to see at a glance which Medicare MA-PDs and PDPs have your specific products on formulary (and in which tiers) -- compared with your competitors’ products – as well as which plans may place utilization management tools on these products (quantity limits, prior authorization, etc.). You can also use MDS to:
- Help contracting and account management validate/confirm the correct formulary/tier/UM status of your products – and compare the status of your products with those of competitors in the same therapeutic categories.
- Track MA and PDP enrollment data and penetration rates for specific markets to assist with sales planning and help you deploy your sales and contracting forces more effectively.
- Help your contracting and business teams forecast sales numbers based on market penetration and anticipated growth. With MDS, you’ll be able to stay ahead of the curve by seeing which specific Medicare market areas are likely to see the greatest future growth – and who the up-and-coming plans will be.
- Arm sales and account teams with helpful local market information before they visit with customers.
- Link Medicare formulary data with data from IMS and other sources to produce even more powerful comparisons and reports.
Generating Reports
Users can customize MDS reports based on whatever market searches and comparisons they choose: National, CMS Region, State-by-State, county-by-county, or by creating one’s own customized market. Users can also customize reports by plans, or specific drugs in specific markets. Custom markets can be saved to your user profile, making it fast and easy for you to view your critical markets as needed. Reports and searches can be based on either MA or PDP enrollment.
To learn how Medicare Data Solution can be customized for you. Call us at 202-364-8283 or email us at MDS@gormanhealthgroup.com
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