Whether your plan already serves Medicare beneficiaries, or is preparing to do so for the first time, there are numerous challenges inherent in marketing to this patient population. CMS closely regulates and monitors health plans for compliance in both marketing materials and what their sales agents say to Medicare beneficiaries. Even more fundamentally, marketing strategies and techniques that work well for younger enrollees on the commercial side of the managed care business may not work as well among the predominantly senior Medicare population. There is a science to marking to seniors--- and it is an evolving science.

Further complicating the matter of selling to seniors is the new “lock in” provision, which precludes most Medicare beneficiaries who enroll in Part D from switching plans more than once a year and dramatically shrinks the enrollment period.

Gorman Health Group has already assisted dozens of health plans and PDPs to address these and other marketing and sales challenges by providing support in the following areas: