The Member Experience: A Way in Which to Preserve Your Investment

Nilsa Lennig

I was on a client call last week with a few of our Gorman Health Group Sales, Marketing & Strategy subject matter experts presenting a sales and marketing budget the team created to help illustrate pre-operational investments in sales distribution and marketing strategies to a potential “new market” entrant. These budgets are two pieces of a much larger “Go, No Go” analysis we performed for this client, however, the discussion around these budgets led to a question from our client’s CEO that could, in essence, define the future success of this health plan in Medicare Advantage: “Does this budget account for initiatives that will enhance the members’ experience?”

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Congress reintroduces bill addressing Medicaid “Churn,” a Major Issue for Health Plans

Thomas Johnson

The reintroduction of the bipartisan “Stabilize Medicaid and CHIP Coverage Act of 2017” in the House (Green, D-Texas, …

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What Does the Better Care Reconciliation Act Mean for Medicare Advantage Plans?

David Sayen

In a word, it’s trouble. Let me count the ways. Top of mind is the Medicaid overhaul. Block Granting Medicaid …

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Still Mean: Senate GOP Releases ACA Repeal Bill That’s Worse Than House

John Gorman

After six weeks of intensely secret negotiations, the “Better Care Reconciliation Act of 2017” (BCRA) is out, and …

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Three Reasons Why Pre-AEP Marketing Is Critical

Diane Hollie

One of the reasons healthcare marketing is so interesting is that it’s never static for long. Once you …

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Agent Compensation Changes in the Draft 2018 Medicare Marketing Guidelines

Betsy Seals

While the industry patiently awaits the Final 2018 Medicare Marketing Guidelines (MMG), learn which draft guidelines could have …

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Seven Major Takeaways from the Proposed 2018 MACRA Regulation

Olga Walther

On Tuesday, the Centers for Medicare & Medicaid Services (CMS) released a proposed rule making changes to the …

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