The Voice of Diane Hollie

Diane Hollie

About Diane Hollie

Diane Hollie is Associate Vice President of Sales, Marketing & Strategy at Gorman Health Group (GHG). In this role, she provides strategic consulting services to ensure organizations maximize their sales distribution and marketing mix. Diane brings GHG clients more than 20 years of experience in marketing, sales, and product development for Government programs. Her strong marketing, sales and compliance background has extended to providing compliance guidance for marketing, sales and customer service communications. Read more: https://www.gormanhealthgroup.com/people/diane-hollie/

Prep for the 2019 Medicare Communications and Marketing Guidelines

Diane Hollie

I am shocked the 2019 Medicare Marketing Guidelines (MMG) did not come out last Friday since that is when I started vacation. But no… a week later, we are still waiting, and now the wait really starts to impact the development of our marketing strategies and tactics.

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Benefits are Submitted. What’s Top of Mind for 2019 Marketing & Sales?

Diane Hollie

Now that benefits have been submitted, the emphasis is turning to Sales and Marketing. When speaking with different Medicare Advantage plans across the country, you start to hear different things about what is going to be important for Marketing and Sales this Annual Election Period (AEP) and Open Enrollment Period (OEP). Here is some of the top “buzz” we have been hearing from plans: Read more

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Pressure Test your 2019 Expansion Strategy in 3 Steps

Diane Hollie

Do it now! Get your benefit strawman, enrollment projections, and financial goals developed before benefit season begins!

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Now Is The Time To Start Planning For 2019 Medicare Advantage Growth

Diane Hollie

Here are three planning questions you need to ask yourself right now:

  1. Are you losing market share because you are not offering the right products or product mix?
  2. How could the profitability of your Medicare Advantage (MA) enrollment change if you expanded your service area?
  3. Is now the time to begin offering an MA plan?

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Three Reasons Why Pre-AEP Marketing Is Critical

Diane Hollie

One of the reasons healthcare marketing is so interesting is that it’s never static for long. Once you think you have it figured out, something changes in the mix. Pre-Annual Election Period (AEP) marketing is one of those phenomena that changes the mix in AEP marketing. If a pre-AEP marketing strategy is not in your marketing plan this year, here are three reasons why you may want to reconsider: Read more

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Final Benefit Submission Is Done. Top 5 Items To Focus on Now!

Diane Hollie

Benefits were submitted on June 5, 2017. Too many times we see health plans wait until the last minute to complete important information. This tends to lead to incorrect mailings and advertising getting into the marketplace with costly errata mailings occurring. Gorman Health Group recommends you start with a strong work plan in place to get the following documents completed, starting now:

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Marketing Takeaways from CMS’ Spring Conference

Diane Hollie

Although the Centers for Medicare & Medicaid Services (CMS) Spring Conference is typically thought of as a “compliance” conference, there is always important information that comes from the conference which affects Marketing. It is important to understand the information coming today instead of waiting for a CMS memo or the Medicare Marketing Guidelines (MMG). It is also a great way to hear how CMS personnel are thinking about a subject instead of just trying to infer their thoughts from the MMG. The following are some takeaways that may affect you and your plan.

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