The Voice of Diane Hollie

Diane Hollie

About Diane Hollie

Diane Hollie is Senior Director of Sales, Marketing & Strategy at Gorman Health Group (GHG). In this role, she provides strategic consulting services to ensure organizations maximize their sales distribution and marketing mix. Diane brings GHG clients more than 20 years of experience in marketing, sales, and product development for Government programs. Her strong marketing, sales and compliance background has extended to providing compliance guidance for marketing, sales and customer service communications. Read more: https://www.gormanhealthgroup.com/people/diane-hollie/

It’s Product, Benefit, and Premium Time for 2018

Diane Hollie

Whether you are just updating your current product benefits, are offering a new plan benefit package (PBP), new product, or service area, or are new to Medicare Advantage altogether, now is the time to start planning for the 2018 bid submission.

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Opportunities for Growth in the New Administration

Diane Hollie

“Opportunities are like sunrises. If you wait too long, you miss them.” ―William Arthur Ward 

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AEP Marketing: It’s Not Too Late

Diane Hollie

It’s Not Too Late…

To Make Your Marketing Lead and Sales Goals.

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AEP Marketing and Sales Readiness — Do You Pass the Quiz?

Diane Hollie

The following are questions Gorman Health Group would ask when conducting an assessment on marketing and sales strategies and execution plans for our Medicare Advantage clients.  Take the quiz today and see if you are on track for a successful Annual Election Period (AEP).

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What Is Driving Growth in Your Plan?

Diane Hollie

It’s May, so if you have not formalized your sales and marketing strategy for this Annual Election Period (AEP), now is the time.  At our recent Gorman Health Group 2016 Forum, Carrie Barker-Settles and I had a very insightful discussion with Forum participants about what is driving growth in plans today.

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2016 Annual Election Period (AEP) Medicare Advantage (MA) Enrollment Growth Slows Compared to 2015

Diane Hollie

The number and share of Medicare beneficiaries enrolling in MA plans continue to increase, but the pace of growth is beginning to decline. Currently, there are nearly 18 million Medicare beneficiaries enrolled in MA health plans across the country. This includes all individual and group plan enrollment.

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The Good, the Bad, and the Ugly!

Diane Hollie

Regarding the New Proposed Medicare Marketing Guidelines (MMG)

 

Taking a quick read of the proposed 2017 MMG, our marketing team had some initial thoughts about the proposed changes we would like to share.

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