CMS recently released the 2021 Chapter 2 Enrollment Changes. GHG’s VP of Sales, Marketing & Strategy, Diane Hollie, summarizes the key changes here.
Sales & Marketing
A global pandemic and Presidential election year have created uncertainty surrounding this year’s AEP. However, there are a few things we know for certain and this year, health plans should be prepared with an intentional OEP strategy.
GHG recently held a virtual roundtable with leaders from Blue Cross and Blue Shield of Louisiana, HPOne, and Senior Market Sales discussing AEP sales strategies during a pandemic and presidential election. Read a synopsis of the topics covered and watch the webinar recording on demand.
Now that CMS has released 2021 updates for agents and brokers, it’s important to explore these changes in the context of COVID-19 and how standard Medicare selling practices will not be sufficient for this year’s AEP.
Having a strong communications strategy in place with existing members while preparing for a more digitally based Annual Election Period (AEP) will be critical going into 2021 AEP. This AIS Health article explores what we learned from 2020 OEP and what to expect this fall.
It’s that time again… the frantic whirl of both bid submission and material development in anticipation of the upcoming plan year and sales/enrollment activities. Here are some things to consider when developing PY2021 materials.
There’s no doubt about it: COVID-19 will change the way we sell Medicare products. Health plans must pivot strategies to navigate the new norms of COVID-19 and an upcoming Presidential election.
Declaring COVID-19 a national emergency has two major implications for Medicare Advantage plans: Allowing for a Special Enrollment Period (SEP) and the opportunity to offer new benefits.
Developing a marketing strategy during a Presidential election year is difficult enough. But adding in the current, and eventually, post-COVID-19 environment, which is unprecedented, makes it even more challenging. How can you rethink your AEP marketing strategy?
In the fall, plans will be challenged by the double whammy of a presidential election and a predicted second outbreak of COVID-19. This AIS Health article in Health Plan Weekly shares some insights from a recent GHG/Deft Research webinar and the product strategy implications of a changed selling environment.