Checklist for Developing Your Marketing Plan for 2018

Developing a new marketing plan each year is a “clean slate” opportunity to look at your marketplace and develop strategies to meet your goals. Gorman Health Group has seen how baby boomers are beginning to change the landscape of Medicare marketing, and it is important not to be left behind. We have developed a checklist to help ensure your marketing plan for 2018 is very inclusive!

SMS Checklist


It is important to make sure your strategies fit your market to get the maximum result. If you are struggling with your sales, marketing and strategy plan, give us a call. Gorman Health Group is fortunate to be able to work with health plans across the country and understands how to dissect the marketplace to understand your best potential for success. Call us today!



Diane Hollie
Diane Hollie

Diane Hollie is Associate Vice President of Sales, Marketing & Strategy at Gorman Health Group (GHG). In this role, she provides strategic consulting services to ensure organizations maximize their sales distribution and marketing mix. Diane brings GHG clients more than 20 years of experience in marketing, sales, and product development for Government programs. Her strong marketing, sales and compliance background has extended to providing compliance guidance for marketing, sales and customer service communications.

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