MA Plans Test Digital Comms Tactics for Tech-Heavy AEP

Having a strong communications strategy in place with existing members while preparing for a more digitally based Annual Election Period (AEP) will be critical going into 2021 AEP. This AIS Health article explores what we learned from 2020 OEP and what to expect this fall.

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Medicare Sales in the Age of COVID-19

There’s no doubt about it: COVID-19 will change the way we sell Medicare products. Health plans must pivot strategies to navigate the new norms of COVID-19 and an upcoming Presidential election.

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