There’s no doubt about it: COVID-19 will change the way we sell Medicare products. Health plans must pivot strategies to navigate the new norms of COVID-19 and an upcoming Presidential election.
Tag: AEP
AEP Marketing During COVID-19 …AND a Presidential Election
Developing a marketing strategy during a Presidential election year is difficult enough. But adding in the current, and eventually, post-COVID-19 environment, which is unprecedented, makes it even more challenging. How can you rethink your AEP marketing strategy?
MA Plans Should Pivot Due to COVID, Election Impact This Fall
In the fall, plans will be challenged by the double whammy of a presidential election and a predicted second outbreak of COVID-19. This AIS Health article in Health Plan Weekly shares some insights from a recent GHG/Deft Research webinar and the product strategy implications of a changed selling environment.
On Demand Webinar: Four Lessons Learned from the 2020 AEP Results
In a recent webinar presented with Deft Research, GHG shared the key lessons learned from the 2020 AEP results. Read a synopsis of what these lessons entail and watch the webinar recording on demand.
On Demand Webinar: Four Trends in Supplemental Benefits for 2021 Success
In a recent webinar, GHG shared the critical trends in supplemental benefits from the AEP results data that health plans need to know going into 2021 bids. Read a summary of the key takeaways and view the webinar recording on demand.
2020 Star Ratings Spotlight
CMS’ release last week of the 2020 Star Ratings gives us our first glimpse into…
2020 Readiness Checklist
On October 3, 2019 the Centers for Medicare & Medicaid Services (CMS) released the 2020…
Three Ways to Retain Your Members for 2020
It’s the Annual Election Period (AEP) and now is a really difficult time to turn…
New Membership Preparation From a Clinical Perspective
How do plans get ready for new membership as the new enrollment period starts? When…
In the Midst of AEP…Don’t Lose Sight of the Upcoming Application Season Compliance Solutions
In mid-October, CMS will release the online Calendar Year 2021 Notice of Intent to Apply…