Now that CMS has released 2021 updates for agents and brokers, it’s important to explore these changes in the context of COVID-19 and how standard Medicare selling practices will not be sufficient for this year’s AEP.
Tag: marketing strategy
Since COVID-19 surfaced, consumers have been bombarded with media coverage about the spread of the pandemic, most of which has been less than positive. Medicare beneficiaries are extremely vulnerable right now, and they need a voice of reason. As a health plan, you can be that voice.
The following are questions Gorman Health Group would ask when conducting an assessment on marketing…