There’s no doubt about it: COVID-19 will change the way we sell Medicare products. Health plans must pivot strategies to navigate the new norms of COVID-19 and an upcoming Presidential election.
Tag: Medicare Marketing
Developing a marketing strategy during a Presidential election year is difficult enough. But adding in the current, and eventually, post-COVID-19 environment, which is unprecedented, makes it even more challenging. How can you rethink your AEP marketing strategy?
In a recent webinar presented with Deft Research, GHG shared the key lessons learned from the 2020 AEP results. Read a synopsis of what these lessons entail and watch the webinar recording on demand.
Since COVID-19 surfaced, consumers have been bombarded with media coverage about the spread of the pandemic, most of which has been less than positive. Medicare beneficiaries are extremely vulnerable right now, and they need a voice of reason. As a health plan, you can be that voice.
Developing a new marketing plan each year is a “clean slate” opportunity to look at…
There is a season for every activity within your organization: one for bids, one for…