Having a strong communications strategy in place with existing members while preparing for a more digitally based Annual Election Period (AEP) will be critical going into 2021 AEP. This AIS Health article explores what we learned from 2020 OEP and what to expect this fall.
Tag: Sales & Marketing
Medicare Sales in the Age of COVID-19
There’s no doubt about it: COVID-19 will change the way we sell Medicare products. Health plans must pivot strategies to navigate the new norms of COVID-19 and an upcoming Presidential election.
AEP Marketing During COVID-19 …AND a Presidential Election
Developing a marketing strategy during a Presidential election year is difficult enough. But adding in the current, and eventually, post-COVID-19 environment, which is unprecedented, makes it even more challenging. How can you rethink your AEP marketing strategy?
MA Plans Should Pivot Due to COVID, Election Impact This Fall
In the fall, plans will be challenged by the double whammy of a presidential election and a predicted second outbreak of COVID-19. This AIS Health article in Health Plan Weekly shares some insights from a recent GHG/Deft Research webinar and the product strategy implications of a changed selling environment.
On Demand Webinar: Four Lessons Learned from the 2020 AEP Results
In a recent webinar presented with Deft Research, GHG shared the key lessons learned from the 2020 AEP results. Read a synopsis of what these lessons entail and watch the webinar recording on demand.
2018 Medicare Marketing Guidelines
It was a hot summer night when the Centers for Medicare & Medicaid Services (CMS)…
Gearing up for 2016 — Look Ahead, Plan Ahead
As if you are not busy enough, now is the time to start looking towards…