WASHINGTON – July 29, 2013. Gorman Health Group (GHG), the leading consulting firm and solutions provider in government health care programs, is proud to announce that its web-based software solution for sales agent onboarding and oversight, Sales Sentinel™, has achieved a 97% renewal rate five years running, having never lost a client due to performance or dissatisfaction.

Sales Sentinel™ is the only sales oversight tool designed specifically for health care organizations operating in regulated government markets. Each year, GHG’s web-based modular software solution, Sales Sentinel™ trains over 30,000 agents. Already for 2014, Sales Sentinel™ has 33 clients on board, four of which are in the top 10 largest health plan carriers in the US. GHG anticipates approximately 45,000 agents will use Sales Sentinel™ for the 2014 Medicare Advantage and Health Insurance Marketplace (Exchange) selling seasons.

GHG was also recently named by Blue Cross and Blue Shield Association as a National Partner for the Sales Sentinel™ tool, which assists nearly a dozen Blues organizations already in onboarding, credentialing and conducting ongoing oversight for their organizations’ sales forces.

Since the inception of Medicare Part D, this complete agent onboarding and oversight tool has supported issuers in conducting product-specific training, completing automated agent license checks and appointments, as well as maintaining compliant oversight over an organization’s sales forces. In the last two years alone, Sales Sentinel™ has passed five CMS audits with a 100% success rate.

“Sales Sentinel™ has been in the marketplace for seven years now and is the first-to-market tool serving the industry in this capacity. We created Sales Sentinel™ specifically to meet the needs of health care organizations operating in regulated government markets and the tool continually evolves to offer bigger and better solutions to issues that affect every facet of agent oversight within a health plan’s organization,” said Senior Director of Product Operations at GHG, Alex Keltner.

The new Health Insurance Marketplaces (the Exchanges) and State Partnerships have established requirements for onboarding agents. Sales Sentinel™ can support your organization in credentialing, product training, and oversight, as well as seamlessly verifying the completion of the FFM registration and training.

“Health plans currently building their sales force in preparation for the launch of the new Health Insurance Marketplaces (Exchanges) must ensure they’re positioned to make the most of the opportunity and minimize current and future compliance risks,” explained GHG President & CEO Jeff Fox. “The business imperative for issuers in the new health insurance marketplaces is that they prepare beyond the requirements of the regulation and ensure their agents complete plan-specific training, which will diminish consumer confusion and make enrollments stick. Year one of health reform will be a land-grab with an estimated seven million people entering the Marketplaces. The competitive edge will go to the plans with the best trained and most efficiently onboarded agents.”