Let’s face it: the marketing staff is at a disadvantage with the shortened period between bid submission and the start of the annual enrollment period. They are under pressure to develop effective marketing messages, accurate enrollment materials, and strong distribution channels into the marketplace at lightning speed with no room for error.
Once you have your PBPs in place (we can help with that, too), our teams can develop or review your sales collateral and creative by product type to help ensure your high-impact messaging is both targeted and compliant. When it comes to further marketing support, our team stands ready to help you:
– Train your internal or external creative team(s)
– Select the right media mix with your goals, audiences and budget in mind
– Lower your print cost through GHG’s preferred vendor partners
– Implement effective marketing media including direct mail lists, DRTV, print, online and other recommendations
– Maximize your response mechanisms including (inbound and outbound) telephone, web and direct mail
… And more
Let’s get started. Contact us today.