Sales, Marketing & Strategy
Leading experts in Marketing, Sales and Strategy development that create short and long-term profitable growth
The Medicare Advantage marketplace is evolving – are you prepared? Gorman Health Group’s marketing experts have developed strategic plans for hundreds of Medicare Advantage Plans, Prescription Drug Plans, Special Needs Plans and Exchange participants. We will work with you to understand your market, mining demographic data for opportunity and finding the gaps in the competitive field into which your plan can fit.
We will position you for the challenges — and opportunities — posed by health reform, designing a strategy that takes into account your service area, market environment, core competencies, and vision of the future. We will then implement a clear road map to drive profitable market share growth and ensure your organization’s long-term success.
GHG understands that the Medicare market demands that organizations carefully choose and strategically diversify their product portfolios. GHG will provide a complete benefit design and strategy analysis that will take into account organizational strengths in operations and medical management that includes a thorough examination of your intended market and a feasibility analysis.
At Gorman Health Group, we utilize a proprietary tool to build a three-year proforma that will meet not just the finance department needs but every division that will touch this product going forward. Our strategy team has been assisting health plans enter the Medicare Industry since 1996; let the experts inform you of the cost of entry and risk/reward in this ever changing industry.
Sales & Marketing Assessment
Understanding what’s working and what’s not within your sales and marketing plan is a must in the ever changing competitive Medicare market. Acquisition costs are reaching a tipping point in this industry and the plans that GHG has worked with continue to drive lower acquisition costs each year. With shrinking staff and marketing budgets, the Plans that work smarter, allowing data to drive decisions are succeeding. Our seasoned veterans will work with your team to redefine sales and marketing strategies that will pay big dividends short and long-term at your plan.
GHG has developed strategic plans for organizations of all sizes and types. As with most of our work, GHG begins with analytics. Analytics of your market, your organization, and the industry as a whole will drive the bases of the strategy. This business is not a one size fits all business and what is good for one county may not work for another. GHG provides a game plan for your team to succeed in both the short and long-term with a detailed roadmap to move from strategy into implementation. The GHG strategy team is led by seasoned health plan veterans that have been developing strategies for hundreds of plans and the knowledge offered cannot be duplicated elsewhere.
Once a product strategy is established, the conversation must turn to benefits. Smart benefit design is a dynamic process that begins with an examination of intended markets with consideration given to strengths in member retention and medical management, and is executed with specific enrollment and financial targets in mind. Whether your organization is just entering the government programs space or is already well-established, our team is standing by to assist.
Member Experience Services
The objective of a member experience program is to promote the careful design of proactive and reactive retention initiatives and a commitment to communication that will deliver a significant and positive impact on health plan enrollment, retention, and revenue generation. Our member experience assessment is designed to meet a health plan’s concerns for retention and service to the member while remaining compliant and also providing strategies to enhance cultural competence, presenting opportunities for the health plan and providers to efficiently deliver healthcare services that meet the social, cultural, and linguistic needs of members.
We’ve developed strategic plans for organizations of all sizes and types. We begin with analytics of the market and a capacity assessment of your organization. The two must be considered in tandem. The environment may suggest one path, but a frank assessment of the organization suggests another. What is the interplay? From here we drive quickly to a practical action plan. Our deliverable doesn’t sit on a shelf. Our real deliverable is the process itself, led by plan veterans who have put concept into reality.