Senior Vice President, Sales, Marketing, Strategy & Stars
Melissa Smith is Senior Vice President of Sales, Marketing, Strategy and Stars at Gorman Health Group, LLC (GHG). In this role, she is responsible for leading a team of Star Ratings, strategy, sales, and marketing experts to support the needs of health plans, providers, pharmacy benefit managers, and industry vendors. Melissa’s team helps clients improve performance within quality ratings systems such as Star Ratings, improve health outcomes and the member experience, evaluate market dynamics and opportunities, optimize distribution channels, and supports our clients’ strategic planning needs.
Melissa brings 25 years of healthcare experience to GHG, including more than five years serving in a leadership capacity at Cigna-HealthSpring. Melissa has extensive experience developing strategic and tactical solutions to meet client needs and a strong background of building productive partnerships across internal teams and with external vendors to improve performance on clinical, medication, patient survey, and administrative quality measures.
Before working in Medicare Advantage and quality ratings systems, Melissa was an Associate Director at Vanderbilt University Medical Center. Melissa received her degree from Purdue University and began her career at KPMG, LLP. Melissa’s unique background of business process, regulatory compliance, and healthcare quality offers our clients unique access to healthcare strategy, quality performance, and revenue optimization.